Disney Interactive Announces 'Disney Infinity'

By Paul Hunter

Disney Interactive unveiled their brand new gaming initiative, Disney Infinity, at a major media event held in the renowned El Capitan Theatre in Hollywood yesterday. With Infinity, Disney is taking characters from their most popular Disney and Pixar Animation Studios properties and bringing them together on one game platform. Disney Interactive is calling their new project "its most ambitious gaming initiative ever", and after watching the Infinity presentation, it was clear this ambition is shared by multiple groups within The Walt Disney Company.

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