Ever since the launch of the Nintendo Wii in late 2006, sales for the Wii console has continued to grow and gain momentum year over year. Late last month, Nintendo Co. reported that they are confident sales for the Nintendo Wii will reach 27.5 million units worldwide in the fiscal year. Compare this to Sony's expectation to sell 10 million PS3s and you really get a sense for the strength that the Wii has within the game console market.
If you combine the strong sales of the Wii, DS and some key game titles such as the Wii Fit (they are very hard to come by as most of you already know), Nintendo expects to earn approx. $4.4 billion for the fiscal year that ends in March 2009. Incredible considering the economic crisis being felt in the US and Europe at the moment.
Nintendo's success in targeting the casual gamer just points to what industry experts have been eluding to for the past few years...the casual gaming market is growing rapidly and the opportunities to profit from it are enormous.