You knew it was bound to happen. And it did. Frankly, I'm surprised it took this long.
I was at the Waterpark Place, downtown Toronto last week when I stumbled upon an advertisement for a Wii Fit contest the property managers were running. To add that extra hip factor the ads conveniently swap out the word "we" for the much more contemporary word "Wii". While the editor in me made my brow furrow, the gamer in me thought the ad was absolutely Wiicked!