If you've been anywhere near a television the last few days you've probably seen the new Killzone 2 ad running just about everywhere. Coined the “Bullet” commercial, the new ad was rendered entirely using the the Killzone 2 game engine and the PS3's processing power.
Speaking about the advertisement, Hermen Hulst, Managing Director of Killzone 2 had this to say:
"Every single frame of this commercial was directly rendered on a PS3 without the need for additional tweaking or touching up. We're very proud that our game engine technology has reached the point where we don't have to resort to software pre-rendering. In that regard it is a testament to our commitment to deliver on what we promise. What you see is what you get.”
Sony will also be releasing a playable version of the ad, where gamers can control the camera view to explore the behind-the-scenes techniques used to create the ad. This version will also include a director’s commentary explaining the team’s efforts to develop a campaign that was true to the actual gaming experience. Further details of the playable version will be announced in March on the Playstation Blog.
Oh, and in case you've been hiding in a Chocobo Forest the past week, here's the full television spot courtesy of G4: